Why do we diet?

Dieting sucks.

We all know but a lot of us still do it? Why?

The main motives for weight loss generally have nothing to do with losing weight. A lot of people start a new diet to feel more confidence, find more happiness or to be able to love themselves. HINT: weight loss achieves none of these things, the only thing it does is lower the number on the tag of your jeans.

Dieting is a billion dollar industry that thrives off of being inefficient. If you only needed to do one diet then how would they make all that money? Don't be fooled. Weight loss 'experts' are not worried about your health, their worried about their bottom lines. 

Think twice before starting that diet you've been thinking about investing in. Try something different if you want different results.